Tomorrow is more than just September 1st, 2009 or the start of school or the beginning of the rainy season in Seattle. It’s the 1st year anniversary of when my wife and I first met.
Yeah, that’s right. Tomorrow we’ll have actually known each other for 1 year. Uno. Een. As in “singular.” We “met” online on September 1st, 2008 and were married less than 90 days later.
Last night we took a look at my online profile page that she saved and at our initial email exchange and we laughed and experienced the emotions of new love all over again. But something profound came to my mind that relates our experience to the new web, or Social Media: We found that our initial communications were truthful, forthright, and spot-on to who we portrayed ourselves to be online. And this has held true even one year later.
Think about that – we married quickly because we felt it was right. Like the many examples in Malcolm Gladwell’s book Blink – we just knew. But because we moved so quickly you would think there had to be skeletons in the closet, secret additions, a hidden past or SOMETHING that would come up. In our case, nada, nothing. No surprises, no false advertising, no pretenses. we’ve been true to who we said we were both ways, for both parties, and our marriage is strong. Most people think we’ve been together for a long time when, in fact, we talked by phone on September 1st, met in person on September 5th and were engaged on September 13th.
Now there are two MINOR exceptions to this tale . . . she didn’t know that I liked Star Trek (I’m a big fan of the old series and the latest movie) or that I like cats. Had she known these facts earlier they could have broken the deal. But I own up to these minor issues.
What’s unique here is these principles apply to businesses as well. You as a business owner, entrepreneur, or even a large firm need to define who you are, what you sell, what your interests are and how you make money and be comfortable in sharing this in the new Social Media. If firms are not true to their principles they’ll get exposed quickly and sometimes virally on the web to their detriment.
The web presents an interesting challenge as there are so many channels spreading a company’s information whether the firm participates in shaping this effort . . . or not. Making sure the messaging is consistent can be a huge challenge. This is where Fresh Consulting can help.
I’m so blessed that life moved in this direction after losing my first wife to cancer. Let me share a Fresh perspective with you sometime.